Hi! I'm Emily Lim

I am the Marketing Design Lead at PlayDots Inc., mobile game studio, part of the Take-Two Interactive family. Based in New York.

I am a multimedia designer that specializes in performance marketing- ad asset production, analysis, strategy & creative direction and app store optimization. I also have experience in Art direction, brand development, graphic & web design, traditional & digital illustration, animation & video production, 2D / UI game development.

Outside of work, I love to play video games and create custom toys.

Skillset

Project & Workflow Management

My job is to solve problems, and create workflows that allow my team to be self-sufficient and independent. Communication is important in setting expectations and realistic deadlines.

JIRA | Trello | Google Sheets

Illustration

Illustration is my first love and introduction into the design field. It is a skill I continuously develop in my work and enjoy in my personal time.

Photoshop | Procreate | Medibang Paint | Clip Studio Art

Motion Design

The bread and butter in performance marketing. Must have skill for video ads production. My own animation style tends to lean towards clear and efficient delivery of the product advertised.

After Effects

Visual Design

Graphic design is another passionate skill. I enjoy working on projects that involve creating visual assets for brands and games in both development, exploration and marketing.

Photoshop | Illustrator | Sketch | FIGMA

Web Design

I can create my own websites, marketing email campaigns as well as produce HTML5 playable ads. I am comfortable with scripts and can share the pain in the debugging process.

Sublime | Jekyll | GitHub

Resume

13+ Years of Experience

Education

2011 - 2013
DeVry University

Multimedia Design and Development, BS

Concentration: Web Game Programming   |   Summa Cum Laude   |   GPA 4.0

2006 - 2010
Antelope Valley Community College

Graphic Design, AA

Additional degree: Registered Nursing, AS

Work Experience

Feb 2020 - Current
PlayDots Inc.

Marketing Design Lead

Creative lead in the production of marketing assets - Brand and User Acquisition (UA). Analyze data in creative performance. Collaborate with UA managers in creative direction and strategy for paid ad campaigns. Maintain and increase conversion via app store optimization. Supervise creative team and external partners in the quality and production of ad assets.

Games:

  • New Games
  • Two Dots
  • Dots & Co
  • Dots
  • Oct 2015 - Current
    PlayDots Inc.

    Marketing Designer

    Aug 2014 - Jun 2015
    Nexon M

    Marketing / UI Artist

    Created visual assets using existing concept art for marketing and promotional material of mobile games released and produced, including UI and UX development.

    Games:

  • War Wings
  • Legacy Quest
  • Legion of Heroes
  • Monster Squad
  • Base Busters
  • Jan 2014 - Oct 2014
    GoBoiano

    Graphic Designer

    Designed visual assets and layouts for branding and marketing promotion in collaboration with the CEO and head of marketing.

    Jun 2006 - Aug 2014
    Freelancer

    Character Artist Illustrator

    Collaborated with private clients in the production of their illustration needs, negotiated pricing and payment arrangements. Communicated socially and professionally with potential/ active clients in the provision of services.

    Aug 2011 - Sep 2011
    AV Web Design

    Graphic Design Intern

    Designed the race track illustrational maps for Willow Springs International Raceway, and created concept design work for prospective company logos and illustrations in the local area.

    Design Skills

    Photoshop

    Illustrator

    After Effects / Media Encoder

    InDesign

    Sketch

    FIGMA

    Coding Skills

    HTML / CSS

    Javascript

    Other

    Microsoft Office

    Google Workplace

    JIRA

    GitHub

    Portfolio

    My Projects
    Two Dots

    Two Dots

    Dots&Co

    Dots & Co

    Dots

    Dots

    PlayDots

    Dots + Kickstarter

    Untitled

    Untitled

    Bee & PuppyCat

    Bee & PuppyCat

    Hanako

    Toilet-Bound Hanako-kun

    Nightmare before Christmas

    Nightmare before Christmas

    Our Day to Remember

    Our Day to Remember

    Our Wedding

    Our Wedding

    Monster Squad

    Monster Squad

    Legion of Heroes

    Legion of Heroes

    War Wings

    War Wings

    Legacy Quest

    Legacy Quest

    Maplestory

    Maplestory

    GoBoiano

    GoBoiano

    Gaia Online

    Gaia Online

    Cozumel Mexico

    Cozumel Mexico

    Lady Gaga

    Lady Gaga Portrait

    Pixel Art

    Pixel Art Compilation

    Sweet Tooth Party

    Sweet Tooth Party!

    Amigurumi

    Year of the Dragon

    Year of the Dragon

    Webspot Media

    Webspot Media

    Drawing Day 2011

    Drawing Day 2011