War Wings was a free-to-play, 3D WWII dogfighting mobile game developed by Mobile Fish and published by Nexon M.
War Wings was initially available for Android only before the rights were released back to Mobile Fish in 2015 due to consolidation.
STATIC AD BANNERS
I created Facebook static ads for user acquisition campaigns during a time when static ads were the standard.
GAME UI ICONS
In-game icons to represent the different tiers and upgrades available to improve the players' plane performance. Not only was I producing assets for marketing but also in developing the UI / UX flow of the user's journey throughout the game.
UX / UX DESIGN FLOW
Main Hangar
Main mission Flow
Plane Upgrades
Leaderboard
Daily Login Reward
Tutorial
Gameplay Control Settings
CHARACTER MASCOT DESIGN
Original mascot design by Mobile Fish, with instructions from Nexon M to redesign her to fit mission storyline.
War Wings was a C rank priority project that received A rank development treatment thanks to the Nexon M team in charge of the project. There was close collaboration between Mobile Fish, in Beijing, to overhaul its UX/ UI design to cater heavily to Western audiences.
Team
- Producer: Jacob Zabie
- Assistant Producer: Brian Hong
- Marketing & UI/UX Artist: Emily Lim